Elements and Performance Criteria
- Select visual merchandising aids.
- Access and review visual merchandising concept and implementation plans.
- Identify scaling and spatial specifications and constraints that will impact the selection of visual merchandising aids.
- Determine available budget and identify opportunities to create cost-efficiencies and maximise use of resources.
- Select visual merchandising aids that support the visual merchandising concept.
- Install visual merchandising aids.
- Source visual merchandising aids and required installation equipment.
- Determine placement and positioning of aids that enhance visual appeal and customer traffic flow.
- Assemble and install visual merchandising aids according to manufacturer's instructions.
- Select appropriate time to install visual merchandising aids that minimises disruption to customers.
- Use safe manual handling techniques and follow organisational work, health and safety procedures to ensure safety of self and others.
- Style using visual merchandising aids.
- Access merchandise range to be displayed using visual merchandising aids.
- Style fixtures according to concept and with appropriate colour and merchandise themes.
- Style mannequins with appropriate gesturing, outfitting, layering and accessorising to reflect visual merchandising concept.
- Create focal points to direct customer eye-line to specific elements.
- Observe customers and determine effectiveness of visual merchandising aids and styling.
- Adjust positioning of visual merchandising aids and styling techniques to optimise use of space and enhance merchandise display.
- Dismantle and store merchandising aids.